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	Crisp® and LOOKBOTHWAYS Inc.© Announce Alliance for NetModerator™ with ReputationShare™ and Form Consultancy Partnership NEWS RELEASE: ISSUED ON BEHALF OF CRISP® 07/07/09 Crisp Thinking and LOOKBOTHWAYS Inc, two of the world’s leading online user protection companies, today announced a strategic partnership to integrate ReputationShare™, LOOKBOTHWAYS’ reputation data sharing service, into Crisp’s award-winning NetModerator™. The two companies will also be working together to establish a new online safety consulting resource. ReputationShare™ is a central clearinghouse for positive and negative behaviours of Internet users online. Moderators and services leveraging this information can welcome and reward the best online citizens and make fact-based decisions on how to treat those with less-than sterling reputations. To ensure user’s privacy ReputationShare™ provides services with a secure one-way encrypted hash algorithm to apply against their user’s email addresses, it never receives or stores personal information. Moderators share both positive and negative incidents reports with ReputationShare™ and participating companies leverage the benefits of collective learning about user behavior, in the same way financial institutions leverage credit bureaus. NetModerator™ is a unique, intuitive system that allows developers, publishers and their moderating staff to ensure online safety through a single system that both blocks in real-time and offers ongoing in-depth analysis of online communications. With the integration of ReputationShare™ into NetModerator™, moderating staff will receive automatic updates on the behaviour of their users on participating sites, along with ongoing information and the reputation scores of new users. No company ever receives details about another company’s user base; this information remains anonymous. Peter Maude, Chief Technology Officer at Crisp® says: “NetModerator™ is already the most powerful moderation tool available globally and by partnering with LOOKBOTHWAYS Inc, we’ve taken NetModerator™ to the next level. Users who cheat, grief, spam, bully or engage in dangerous, fraudulent or anti-social behaviour in online communities will find there are real consequences. Moderators can access individuals’ past histories, look at their behaviour on other sites, see instantly if they have a reputation for exemplary behaviour, or if they’ve been flagged, warned or excluded for poor behaviour in the past. Now, previous behaviour does count; great conduct online – and poor conduct online – follows users across services.” Linda Criddle, Founder of LOOKBOTHWAYS Inc, is a 13-year Microsoft veteran who was a pioneer in online safety for Microsoft and the industry. She is an internationally respected consultant and tireless advocate for consumers’ online safety. Linda commented: “The combination of these technologies is a huge leap forward in creating a safer, socially responsible online environment. This marks a new online era where consumers can remain anonymous, yet be rewarded for positive behaviours and held accountable for negative behaviour. Companies and individuals can now make informed choices about who they interact with based on reputations.” In addition to their technology alliance, Crisp® and LOOKBOTHWAYS have created an industry leading Community Management Consulting resource that leverages the technical expertise and deep product knowledge, risk assessment capabilities, moderation experience, and communication skills of both companies. The consulting team will deliver tactical and strategic advice for public organisations and private companies in the areas of Risk Management, Content Moderation, Customer Service and Membership Growth. Crisp’s Head of Consulting Services, Rebecca Newton, formerly the head of Worldwide Community Management for Sulake’s Habbo Hotel, the world’s largest virtual world for teens, commented, “We are excited about partnering with LBW to deliver best practices consulting to the growing number of companies who are leveraging social media as a means of enhancing their product offerings”. According to Criddle, “Enhancements to a firm’s community management plan can protect their brand from adverse headlines, drastically reduce Customer Service costs, and create a better online customer experience that results in greater usage and higher net promoter scores”. -ends- For further information contact: Jamie Collis +44 (0) 1325 363436 or jamie.collis@recognitionpr.co.uk Notes to Editors About Crisp®: Crisp® is the foremost expert on the dangers of online grooming and internet bullying within children’s online experiences covering social networks, instant messaging to online games. With offices in the UK and the Unites States, Crisp® has de¬veloped a comprehensive range of child protection solutions for home internet users, schools, charities, ISPs, MMO and social networking site developers and publishers. Since 2005, its specialist technology has been identifying sexually inappropriate, threatening and abusive content and relationships across millions of online conversations, protecting thousands of children, every day. Crisp® analyses massive amounts of message traffic daily and see the threats emerging before anyone else. Its analysis engines are constantly updated to detect these new behaviours, use of languages and slang, as well as new abuse tactics and provide its end users with the most up-to-date online child safety service available today. In 2007, Cambridge University independently tested the Crisp® technology to an accuracy level of 98.4%, the only technol¬ogy of its type in the world with this high level of accuracy. The vast global insight the Crisp® network provides unique visibility into ever changing inappropriate online behaviour pat¬terns and enables the highest level of online child safety available today. Crisp® technology is trusted and utilised by hundreds of thousands of parents, schools, international media organisations worldwide and some of the UK’s largest Internet Service Providers. About LOOKBOTHWAYS Inc. LOOKBOTHWAYS specializes in the human factor of online safety and creates software solutions, including ReputationShare™ www.reputationshare.net for companies and consumers. LOOKBOTHWAYS also consults broadly on issues and technologies across the Internet industry, and for law enforcement and regulatory agencies, and helps consumers stay safer through our www.iLOOKBOTHWAYS.com portal.